EBAY : NASDAQ : US$54.22
BUY
Target: US$67.00
COMPANY DESCRIPTION:
Founded originally as an online auction site in 1995, eBay has evolved over the years and aspires to now be recognized as an eCommerce enabler. The company is headquartered in San Jose, California, and operates three main business segments: Marketplaces, Payments,
and GSI.
UPGRADE TO BUY ON SUSTAINABLE GROWTH AND PAYPAL OPTIONALITY
Investment recommendation
After sitting out the first half on the bench, we are upgrading eBay from Hold to BUY for the second half of the game. We believe Marketplaces will
continue to be a stable growth engine and that PayPal can surprise to the upside. eBay is innovating along many fronts which may require
expanded investment/acquisitions. However, we believe in eBay’s vision of synching online and offline commerce and that with ~112 million eBay
accounts and ~123 million PayPal accounts actively engaged on mobile, eBay is uniquely positioned to capitalize on this opportunity.
Investment highlights
At the analyst day, management outlined several initiatives that should keep Marketplaces’ growth rate high: global shipping, BRIC expansion, reinventing local shopping, and continued mobile emphasis.
We believe Payments growth could surprise to the upside as PayPal could gain significant share of future blended offline/online payments.
We believe Q1 looks mostly in line so far, despite slightly weaker Channel Advisor data, although our revenue estimate is slightly below consensus. We are raising EPS estimates for 2014/2015 from $3.23/$3.66 to $3.34/$3.89.
Valuation
We raise our price target to $67. Our new target is based on 20x our new 2014 EPS estimate of $3.34.
Related articles
- eBay Expects to Drive $300 Billion in Commerce in 2015 (dailyfinance.com)
- eBay Plans To Double Its Sales To $300 Billion In The Next 3 Years And Take On Amazon (embargozone.com)
