FRAN : NASDAQ : US$26.98
BUY
Target: US$36.00
COMPANY DESCRIPTION:
Francesca’s Holdings Corporation is the holding company for specialty retailer Francesca’s Collections. Through a web site, Francesca’s sells apparel, jewelry, accessories, and gift items with an assortment tailored to its core 18-35 year-old, fashion-conscious female customer. All amounts in US$
Investment recommendation
FRAN reported Q4 EPS of $0.33, $0.03 above our estimate and consensus. SSS increased 9.2% on top of +14.7%, versus our estimate and consensus of +8%. The gross margin expanded 92bps in the quarter, better than the 55bps increase we had forecast. FRAN generated 309bps of SG&A expense leverage, compared with our estimate of 110bps improvement.
We are leaving our FY13 EPS estimate unchanged at $1.30, $0.03 ahead of prior consensus and at the high end of guidance of $1.27- $1.30. We are maintaining our BUY rating as FRAN offers industry-leading unit growth and EBIT margins more than double the average retailer, topping 26% in FY12.
Shares trade at 21x our FY13 EPS estimate and 11x FY13E EV/EBITDA. We are raising our DCF-generated price target from $34 to $36.
Investment highlights
Greater sales productivity should help offset increased investments. We are raising our Q1 sales projection to +30% from +21% on higher new store productivity, largely offsetting a 160bps increase in our SG&A expense rate estimate. Our Q1 EPS estimate of $0.26 is in line with prior
consensus.
The company has heightened its focus on ancillary channels. FRAN is planning the first phase of its website re-launch in Q1 and is seeing strong initial results from its three outlet stores.
Related articles
- Francesca’s names Mark Vendetti CFO (bizjournals.com)
- Is Francesca’s Holdings Corp (FRAN) a Retail Succss or Just a Fad? (insidermonkey.com)



